The power of humor can be thought of how funny the ad is, instead of merely referring to whether an ad uses humor or not. Research studies show that positive mood can facilitate recall and lead to better receptiveness than persuasive communications. It can even be said that humor is an advertisement feature that is likely to induce good mood. Experts are of the belief that a humorous ad has more subtle effect on man than its non humorous counterpart. Advertising is all about getting attention and this can be achieved through strong visuals, powerful headlines, sex and humor content.

Here is a short list of some funny ads which are sure to amuse you:

1. http://www.youtube.com/watch?v=gWe_Ekh7pMA&feature=player_embedded

Funny Commercials 2010: The Indian Proposal

This is one of the funny ads 2011 of Microsoft wherein there is a marital arrangement between Indian parents. The daughter takes the picture of the prospective groom and sends it to her brother. The brother however, spots this guy along with girls in a club where he is partying to the max. After taking the picture, he sends it back to his sister and the girl plays it on her TV media center. As the mother is boasting about her son, the guy’s video runs in the background. She leaves the girl’s place being very embarrassed.

2. http://www.youtube.com/watch?v=qcZ-arbR0EE&feature=player_embedded

Is Tiger Feeling Lucky Today?

This is one of the funnier commercials and a parody for Google Search stories. In this ad, Tiger Woods tries out different searches on Google like "escalade grille work" and “how to hide facial lacerations". One such search reveals that, Rachel Uchitel had an affair with Derek Jeter, after which Woods types in Derek Jeter instead of Rachel Uchitel, and clicks on ‘I’m feeling lucky today’. It is one of the must-watch funny commercials.

3. http://www.youtube.com/watch?v=ZiZ7Ou9B9qc&feature=player_embedded

Lee Jeans Love Story - Funny Commercials

This will be loved by a lot of youngsters because in this sexy Lee commercial, a girl falls in love with her pair of jeans and takes them home. Next, she parties with guy and brings her home but the guy leaves home in rage because she prefers to stick with her jeans. The punch line is quite interesting because it says “Sticks to You as it Loves You.”

People enjoy funny commercials and they pay close attention to it. Most of the popular ads tend to be funny, but they also never forget to get the message across. Always remember that audiences like to be entertained more than pitched. The key to funny commercials is to assure that humor is added in the right proportion on the product and customers’ minds. The balance between being funny and being obnoxious can be a delicate issue. It is therefore important for the marketer to be able to balance between positive effects that outweigh negative effects before the ad is actually presented.

Resource: Humor in ads can have an extraordinary effect on people if used properly in funny commercials. People actually look for such ads and talk about them because they associate it with the promoted service or product. There are certain rules to present humor in advertising and following them would ultimately bring better results.

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